Sunday, March 13, 2005

Buyer turn offs

Over on the Seller Central board on eBay's Community forums, there is a thread called "What is the biggest buyer turn off in your opinion?" Here are some of the things mentioned as turning off perspective buyers:

Lack of good pictures/descriptive information or stock photos. Be sure to take clear photos that accurately represent the item. Provide as much information as possible that a buyer would need to make a decision to purchase your item.

Tacked on fees for bank conversions Be sure to list up front all fees within your listing.

Outrageous Shipping Costs Most buyers are not fooled by low priced items and high shipping charges. Not only is doing so against eBay's User Agreement, but it will keep buyers from bidding on your auctions. Many buyers mentioned this one.

Not receiving an invoice or an email stating item was shipped Always maintain a reasonable level of contact with the buyer to let the know when the item will be shipped and provide tracking information, if applicable to allow them to know when it will be arriving.

No stated shipping and handling costs Always make all costs clear to buyers, as if you don't make online shopping convenient to buyers, they will take their business elsewhere. This is one of the most frequently mentioned complaints.

Flat rate shipping and handling I can understand why this one was mentioned by one buyer, however I generally use a flat-rate with a small handling fee included (not usually more than about $2) based on the longest distance UPS Ground for my ground packages, but for lighter USPS ones, I use a shipping calculator. On the occassions where shipments may be combined, I am happy to do so, and pass the savings on to the buyer.

Reserve auctions This is another major turn off for many buyers. As a seller, I do use reserves to stimulate interest, but I state my reserve within the auction listing.

Negative Terms of Services Try to say what you have to in the most positive way and remove items that are unnecessarily adversarial.

As is or All sales final in Terms of Services At the very least, you must accept returns on items which are damaged or defective.

Sob Story People are buying to purchase an item, not to support a sick child and will be turned off if you make your personal problems a part of the auction.

Bad feedback and unprofessional replies to bad feedback Try you best to resolve problems in a way that will avoid negative feedback to begin with. If you do receive negative feedback however, carefully consider your response. Respond only with facts and don't resort to name-calling and personal attacks. You cannot change your remarks once they are posted.

Long Terms of Services Try to condense what you say into as few words as possible. Buyers will hit the back button if you write a novel.

Poor grammar Carefully check what you write for spelling, grammar and other errors. These make the listing look very unprofessional.

TOS states "No 0 FB bidders" I personally believe sellers should have the right (especially on high-ticket items) to sell to whom they wish, but it might not serve you well to block out buyers simply because they have no feedback.

Seller has "Private" FB Immediately, this is a red flag. The best thing to do is to try to keep your feedback good to begin with and where necessary, respond to negative feedback professionally.

Sellers who don't ship quickly Although Paypal allows 7 days to ship the item and federal law allows 30 days, it is best to ship the item within one to two business days and if you cannot do this, imform the bidders in your listing. Buyers buy online because it is convenient, but it is not conenient to have to wait extended periods of time for your item.

Keyword spamming Only use keywords that actually describe the item being sold and no more.

Crude, rude or lewd user ID Your business name provides an important part of your identity. You won't be taken seriously you choose an immature or offensive name.

Wave files that start playing as soon as I click on an item Many bidders are on dial-up and it takes a long time for audio and video files and graphics to load. Try to limit the file size and screen size of your pictures to reduce loading time and to make your listing more navigible and in general, any web page should not open with music or sound unless the user was expecting it. This adds to the download time and is distracting for the reader. And this goes ten times for unnecessary video.

Also consider the color scheme and background and whether it will be easy to read. Text on a solid background with contrasting brightnesses is much easier than text on a photo.

Blatantly false claims -- like claiming that "nickel silver" is a kind of silver Check out all of the claims made in your auction and be honest with your bidders. If you can't substantiate a claim, don't include it.

0 Comments:

Post a Comment

<< Home